Travel Tipsters was a fully responsive, tactile, map based User Generated Content (UGC) platform where the community uploads travel video/photo tips and tags the location of the destination. The user can explore the map and view, rate relevance/value, comment on, and social share the content. With Google Street View integration the user can virtually explore the area where the travel tip is based on.
The value delivered to the organization;
– community rated UGC content which can be used for product intelligence, campaign landing pages, and blog content,
– behavioural data based on browsing, viewing, and rating activity which can be used for marketing personalization and optimization,
– Social data acquisition which can be aggregated and analyzed to identify product trends and opportunities, customer segmentation, and marketing personalization and optimization.
Built on Laravel PHP framework with Angular and Twitter Bootstrap, the platform leverages Gigya Registration as a Service (RaaS), Amazon Web Services (AWS), Google Maps, Google Street View, Brightcove Video Platform, Facebook and Twitter API integration, and an in-house built ratings system.
Community rating of content
Explorable Google Streetview
Social login and account creation
Search powered by community rated content