The challenge was to capture staff knowledge of travel and destination to demonstrate the value of using a travel agent. Also to capture customer experiences and feedback via user rated and generated content.
The solution was to develop (in-house) a responsive, tactile, map-based user generated content (UGC) platform that captured video, photo, and text based travel tips. The platform leveraged a content rating system, Facebook commenting, and Google Street View, to create an immersive experience.
The result was community rated UGC content used for product intelligence, campaign landing pages, and blogs. Behavioural data and social data to identify trends and opportunities, segmentation, and personalization.
Travel Tipsters was a fully responsive, tactile, map based User Generated Content (UGC) platform where the community uploads travel video/photo tips and tags the location of the destination. The user can explore the map and view, rate relevance/value, comment on, and social share the content. With Google Street View integration the user can virtually explore the area where the travel tip is based on.
The value delivered to the organization;
– community rated UGC content which can be used for product intelligence, campaign landing pages, and blog content,
– behavioural data based on browsing, viewing, and rating activity which can be used for marketing personalization and optimization,
– Social data acquisition which can be aggregated and analyzed to identify product trends and opportunities, customer segmentation, and marketing personalization and optimization.
Built on Laravel PHP framework with Angular and Twitter Bootstrap, the platform leverages Gigya Registration as a Service (RaaS), Amazon Web Services (AWS), Google Maps, Google Street View, Brightcove Video Platform, Facebook and Twitter API integration, and an in-house built ratings system.
Community rating of content
(Screenshot)
Explorable Google Streetview
(Screenshot)
Social login and account creation
(Screenshot)
Search powered by community rated content
(Screenshot)
