Marketer. Leader. Innovator.
Building world-class digital
• people with brands,
• consumers with consumers,
• sales people with customers.
Marketer. Leader, Innovator.
Building world-class digital relationships by connecting: people with brands, consumers with consumers, sales people with customers.
Vice President, Digital at vintage online wine retailer IronGate.Wine.
Gregg is a recognized thought leader in digital marketing: strategy, execution, and technology.
Accomplished in facilitating strategy sessions with leading global organizations.
Experienced in identifying and understanding the customer’s digital journey, footprint, and impact.
Delivering results by aligning all marketing activities from acquisition, through engagement, crowdsourcing, activation, and data analysis, to conversion.
Gregg’s worked with:
eComm – IronGate.Wine
Need: Launch new startup. Leverage history of Canadian sister company. Build a user experience not delivered by competition.
Solution: Simple, clean website design. A personalized website experience and emails based on preferences. Affinity memberships for early access. Fraud-fee credit card processing.
Mobile App – dubdub
Need: Launch new mobile app for video editing. Target content creators. Build user base and increase user engagement and app opens.
Solution: Paid acquisition. Partner with content creation communities. Map user acquisition and experience. Establish retention communications and tactics.
Need: Platform to launch campaigns for acquisition. Multiple users and administrators with varying degrees of technical skills.
Solution: SaaS based content management platform facilitating the collaborative design and launch of responsive social applications.
Outcome: 600 applications launched, 300,000 emails triggered, 1,000,000 email opt-ins, and 2,000,000 sessions.
Need: Position Flight Centre as a ‘cool’ brand with the youth travel segment.
Solution: User generated content platform with viral components and mechanisms to facilitate reach.
Outcome: 9,000 participants resulting in 100,000 YouTube views, 175,000 crowdsourced Google search results, and 1,000,000 page views in two months. Brand evangelists and a connected community. 6 hires.