We developed an in-house platform to streamline the process of discovering and collaborating with influencers and media talent. This comprehensive database allowed bloggers, Instagrammers, YouTubers, influencers, and media personalities to self-register and showcase their profiles. By empowering talent to manage their own information, we ensured that the data was accurate and up-to-date, reflecting their current social media presence.
Talent Self-Registration Features
• Social Channels: Talent could link their social media profiles across platforms like Facebook, Instagram, Twitter, YouTube, and more. This allowed them to highlight their reach and engagement across different channels.
• Community Size: Influencers could specify the size of their audience, helping brands understand their potential impact.
• Skills and Experience: Talent could list their areas of expertise, such as content creation, photography, or public speaking, and provide details about their past collaborations or projects.
• Travel Type and Destinations: For travel-related campaigns, influencers could indicate their preferred travel styles (e.g., adventure, luxury, family) and previously visited destinations, making it easier for brands to find the right fit for location-specific campaigns.
Global Social Team Benefits
Our proprietary database was designed to be highly searchable, allowing the global social team to efficiently identify the most suitable talent for their campaigns. Key features included:
• Advanced Search Functionality: The team could query the database using specific criteria such as audience demographics, engagement rates, content themes, and past collaborations.
• Campaign Matching: By analyzing talent profiles, the team could determine which influencers best aligned with the brand’s campaign goals, ensuring effective partnerships.
• Influencer Program Management: The platform facilitated the management of influencer programs by providing a centralized hub for talent discovery, outreach, and collaboration.
Benefits for Brands and Influencers
• Efficient Talent Discovery: Brands could quickly find influencers who matched their campaign requirements, saving time and resources.
• Targeted Campaigns: By selecting talent with the right audience and expertise, brands could enhance the effectiveness of their influencer marketing efforts.
• Increased Opportunities: Influencers gained greater visibility and opportunities to collaborate with brands that aligned with their interests and strengths.
This platform not only streamlined the process of finding and working with influencers but also fostered meaningful partnerships that drove engagement and brand awareness.
(Social login and account creation)
(Profile creation)
(Background self-registration)
(Portfolio and social channels)
(Location mapped data)