Platform – Social Content Management

The challenge was delivering a content management platform (CMS) that would launch campaigns for the purpose of traffic and email acquisition, It had to meet the demands of over 36 brands in 12 countries. Each brand had multiple users and administrators with varying degrees of technical skills.

The solution was to build (in-house), a Software as a Service (SaaS) based CMS to facilitate the collaborative design and launch of responsive, social applications.

The result was the deployment of over 600 applications; acquiring more than 1,000,000 email opt-ins, and triggering 2,000,000 sessions and 300,000 outbound emails.

SMART is an in-house built Software as a Service (SaaS) based Social Content Management System facilitating the collaborative design, build, and launch of responsive social applications. Built with a WYSIWYG editor which enables all stakeholders, with varying levels of technical and development ability, to quickly build out social apps; think of a SaaS version of Dreamweaver. SMART also includes a showcase gallery of all projects and functionalities previously built by the Global Social Media team.

SMART is built on Laravel PHP framework and leverages Angular, Twitter Bootstrap, MySQL, Amazon Web Services (AWS), Facebook, Twitter, and additional social channels APIs, and Gigya Social Sign-On.

SMART has been built to replace the aging Global Content Management System; a workhorse of a CMS which to date has published over 600 social applications and collected over 1,000,000 email opt-ins.

SMART CMS dashboard

SMART CMS editor

SMART CMS application management