Capitalizing on the convergence of marketing, emerging technologies, and user experience.
Gregg Tilston is a recognized thought leader in digital marketing: strategy, execution, and technology.
Accomplished in facilitating strategy sessions with leading global organizations.
Experienced in identifying and understanding the customer’s digital journey, footprint, and impact.
Delivering results by aligning all marketing activities from acquisition, through engagement, crowdsourcing, activation, and data analysis, to conversion.
Senior Manager, Ecommerce with Campari Group
CTO and Co-Founder (Pro Bono) of Conquer COVID-19
Co-Host (with Karim Kanji) of Welcome To The Music
CASE STUDIES
DTC Ecommerce – FortyCreekWhisky.com, Campari Canada
Need: Analyze the Canadian spirits landscape and recommend the go to market, direct to consumer (DTC) strategy.
Solution: Lead the implementation and launch of the first ecommerce, DTC website and fulfillment strategy for Campari, globally. Launched a limited edition Father’s Day kit which sold out in 24 hours as well as other successful paid media and campaigns. (learn more about FortyCreekWhisky.com)
Online Auctions – IronGateAuctions.com
Need: Help charities and not-for-profits leverage the accelerated, digital shift in the fine wine and spirits auction industry due to COVID. Launch Iron Gate Auctions’ own commercial auctions.
Solution: An easy to use auction platform used by the Toronto Symphony Orchestra, Canadian Opera Company, Cystic Fibrosis Canada, and others to raise funds as well as Iron Gate’s commercial auctions. (learn more about IronGateAuctions.com)
Ecommerce – IronGate.Wine
Need: Launch new startup. Leverage history of Canadian sister company. Build a user experience (online and offline) not delivered by the competition.
Solution: Simple, clean website design. A personalized website experience and emails based on preferences. Affinity memberships for early access to purchase new wine. Fraud-fee credit card processing and bitcoin payments.
Volunteer CTO – ConquerCOVID19.ca
Need: Coordinate technology to support a grassroots organization sourcing PPE for frontline healthcare workers.
Solution: Website to facilitate needs/asks with those able to donate/help. Implemented collaborative tools for a team that grew from 6 to 120 within a few weeks.
Outcome: 3 million items of PPE distributed. $2.38 million raised. (learn more about ConquerCOVID-19.ca)
Mobile App – dubdub
Need: Launch new mobile app for video editing. Target content creators. Build user base and increase user engagement and app opens.
Solution: Paid acquisition. Partner with content creation communities. Map user acquisition and experience. Establish retention communications and tactics.
Outcome: Over 100,000 app downloads in first few months. (learn more about dubdub)
Platform – Content Management
Need: Platform to launch campaigns for acquisition. 36 brands in 12 countries. Multiple users and administrators with varying degrees of technical skills.
Solution: SaaS based content management platform facilitating the collaborative design and launch of responsive social applications.
Outcome: 600 applications launched, 300,000 emails triggered, 1,000,000 email opt-ins, and 2,000,000 sessions. (learn more about SMART)
Campaign – Best Travel Job Ever
Need: Position Flight Centre as a ‘cool’ brand with the youth travel segment.
Solution: User generated content platform with viral components and mechanisms to facilitate reach.
Outcome: 9,000 participants resulting in 100,000 YouTube views, 175,000 crowdsourced Google search results, and 1,000,000 page views in two months. Brand evangelists, a connected community and 6 hires. (learn more about Best Travel Job Ever)
User Generated Content
Need: Capture staff knowledge. Demonstrate travel agent value. Capture customer experiences via user generated content.
Solution: Responsive, tactile, map-based user generated content platform. Video/photo tips with Google street view and Facebook commenting.
Outcome: Community rated UGC content used for product intelligence, campaign landing pages, and blogs. Behavioural data, and social data to identify trends and opportunities, segmentation, and personalization. (learn more about Travel Tipsters)
GREGG TILSTON – SPEAKER
From London to Singapore, San Francisco to Sydney, and beyond; Gregg’s expertise, insights, honesty, and humour have educated and entertained audiences around the world.
CONNECT WITH GREGG TILSTON
Looking for an experienced global digital marketer to review your customer’s journey and position you for success?
Looking for an engaging speaker who will not only educate, but entertain your audience?
Let’s connect – greggtilston (at) gmail (dot) com