Marketing, sales and technology leader
who builds world-class digital
• people with brands,
• consumers with consumers,
• sales people with customers.
Marketing, sales, and technology leader who builds world-class digital relationships by connecting: people with brands, consumers with consumers, sales people with customers.
Vice President Sales and Operations at IronGate.Wine.
Gregg is a recognized thought leader in digital marketing: strategy, execution, and technology.
Accomplished in facilitating strategy sessions with leading global organizations.
Experienced in identifying and understanding the customer’s digital journey, footprint, and impact.
Delivering results by aligning all marketing activities from acquisition, through engagement, crowdsourcing, activation, and data analysis, to conversion.
Gregg’s worked with:
Need: Platform to launch campaigns for acquisition. Multiple users and administrators with varying degrees of technical skills.
Solution: SaaS based content management platform facilitating the collaborative design and launch of responsive social applications.
Outcome: 600 applications launched, 300,000 emails triggered, 1,000,000 email opt-ins, and 2,000,000 sessions.
Need: Position Flight Centre as a ‘cool’ brand with the youth travel segment.
Solution: User generated content platform with viral components and mechanisms to facilitate reach.
Outcome: 9,000 participants resulting in 100,000 YouTube views, 175,000 crowdsourced Google search results, and 1,000,000 page views in two months. Brand evangelists and a connected community. 6 hires.
Needs: Increase community engagement across multiple social channels. Moderation of user generated social content. Publish aggregate content on web sites and micro sites.
Solution: A social hashtag and media aggregation platform for campaigns run on Facebook, Twitter, Instagram, and YouTube.
Outcome: Over half a million total entries, increased traffic and engagement on brand web sites, and significant cost savings by eliminating the outsourcing of technology and strategy.
Need: Capture staff knowledge. Demonstrate travel agent value. Capture customer experiences via user generated content.
Solution: Responsive, tactile, map-based user generated content platform. Video/photo tips with Google street view and Facebook commenting.
Outcome: Community rated UGC content used for product intelligence, campaign landing pages, and blogs. Behavioural data, and social data to identify trends and opportunities, segmentation, and personalization.