Posts Taged engagement

GIF Me A Reason To Participate In Twitter Chats

Here’s the back story – my good bud along with one of my favourite technology companies were teaming up for a Twitter chat. Great content and a highly engaged audience; win/win, right?

(Full disclosure) it’s been a bit since I hopped on a Twitter chat. I find that a bit funny considering the amount of Twitter chats my former team and I had organized, hosted, participated as guests, or engaged in over the last 7 years.

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Hootsuite Connect in San Francisco – Video

I sat down with Hootsuite at CvHSF to discuss Flight Centre, Social Media, and Customer Service.

I had the pleasure of joining Hootsuite at their inaugural Connect event in San Francisco  a few months back and we sat down to talk Flight Centre Travel Group’s Social Media and social customer service strategy.

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CM1 2014 – Storify Summary and Presentations

So many community learnings – Sheldon Levine’s Storify & CM1 TO 2014 presentations on CM1.

If you’re looking for a fantastic summary of all the tweets and community management content from CM1 check out Sheldon Levine’s storify.

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Douglas Marketing Group DX3 2014 Takeaways

Douglas Marketing Group’s takeaways from DX3 2014 honoured to make the cut.

Sebastian Agosta of Douglas Marketing Group put together his key takeaways from DX3 2014 and I am honoured to make the list. Love that he highlighted the slide I borrowed from the Hootsuite gang highlighting the value and benefits Social Media delivers to each business unit inside and organization.

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Dx3 Q&A – Case For Social Media

Q&A with Dx3 Canada before my keynote – Case for Social Media; KPIs, ROI, Social CMS, recruiting and risk mitigation

I was honoured when Dx3 asked me to keynote kick off the Social Media stream. I mean, it’s Dx3! We did a quick Q&A session in advance of ‘The Case For Social’ session. Here’s a quick excerpt.

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Travel Market Report Interview – Wild West Of Social Media

The wild, wild west of Social Media – Andrew Hickey and I are interviewed in this Travel Market Report.

Here’s a great interview I did with Andrew Sheivachman of Travel Market Report. Little did I know that Andrew also interviewed the always insightful Andrew Hickey of G Adventures. In this article Andrew, Andrew (confusing, I know), and I discuss the topic of managing Social Media for large travel organizations and how travel agents can leverage Social Media to build their book of business.

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Speaker – Social Media Strategy at Flight Centre Travel Group

Talking Social Media at eyefortravel’s Travel Distribution Summit Europe; engagement, recruiting, measurement.

Excerpts from my Eye for Travel’s Travel Distribution Summit Europe 2012 presentation in London. The topic of how Flight Centre Travel Group manages its Social Media strategy in-house. Topics discussed include; engagement, recruiting a Social Media team, working with other business units, Social Media channels, Hootsuite, measurement, and key performance indicators.

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Karim Kanji of XConnectTV And I Discuss Social Media

Karim Kanji and I talk Social Media strategy, metrics, security, influence.

I sit down with Karim Kanji of XConnectTV and thirdocean to talk Social Media. Topics we covered include;

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Social Media Engagement Presentation from ATME Travel Marketing Conference

My presentation deck on Social Media at ATME in Chicago.

I was asked to speak about Social Media Engagement at the ATME Travel Marketing Conference in Chicago. ATME (Association of Travel Marketing Executives) is a fantastic group of Travel Marketing Executives who share insights, successes, and war stories. If you have the opportunity to attend one of ATME’s conferences I highly recommend it.

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My Social Media Marketing Manifesto – 11 Points To Live By

• loving your customer is a way of life,

• be where your customers are online and offline,

• never be passive with marketing activities,

• do 1000 little things that make people scratch their heads and talk about you,

• earn the right to pitch by first engaging, informing and entertaining,

• kill your detractors with love and never try to end the conversation,

• amplify the voice of your customer,

• crowdsource for evangelists, ideas, content and customer service,

• viral is not a strategy,

• don’t monetize Social Media but instead use Social Media to monetize your offering,

• and when it comes Social Media versus Word of Mouth, Social Media is one way to deliver superb Word of Mouth.