Social Technologies

UGeTags – Social Hashtag, Content, and Media Aggregation

Needs: Increase community engagement across multiple social channels. Moderation of user generated social content. Publish aggregate content on web sites and micro sites.

Solution: A social hashtag and media aggregation platform for campaigns run on Facebook, Twitter, Instagram, and YouTube.

Outcome: Over half a million total entries, increased traffic and engagement on brand web sites, and significant cost savings by eliminating the outsourcing of technology and strategy.

Social hashtag aggregation and publishing platform developed in-house to support the global Marketing teams and local campaigns. The platforms monitors social channels such as Facebook, Twitter, Instagram, and YouTube for all mentions of the campaign hashtag(s) and aggregates the content/media for moderation. The approved content can be published via Twitter Bootstrap grids, JSON feeds, or the API.

Read More

Travel Tipsters – User Generated Content Platform – Social Sign-On

Travel Tipsters is running on a fully responsive, tactile, map based User Generated Content (UGC) platform where the community uploads travel video/photo tips and tags the location of the destination. The user can explore the map and view, rate relevance/value, comment on, and social share the content. With Google Street View integration the user can virtually explore the area where the travel tip is based on.

Read More

Media Talent Database – Blogger and Influencer Self-Registration

Blogger, Instagrammer, YouTuber, influencer, and media talent self-registration platform and database built in-house. Talent self-identify their social channels, community size, skills, experience, travel type, and previously visited destinations. The global social team can search and query the proprietary database to determine talent who are best suited for their campaign and/or influencer program.

Read More

SMART – Social Content Management System

SMART is an in-house built Software as a Service (SaaS) based Social Content Management System facilitating the collaborative design, build, and launch of responsive social applications. Built with a WYSIWYG editor which enables all stakeholders, with varying levels of technical and development ability, to quickly build out social apps; think of a SaaS version of Dreamweaver. SMART also includes a showcase gallery of all projects and functionalities previously built by the Global Social Media team.

Read More

Curise Line Industry Australia Promotion Of The Year

The campaign was ‘What Kind Of Cruiser Are You’ and the challenge was to collect as much market segmentation data from the community as possible.

The Global Social Media development team built this social application from the Global Content System (GCS) for Cruiseabout Australia. Users self identified their cruising preferences. Based on 6 questions there were over 700 possible outcomes which had to be matched up to dynamically create result pages. The data was leveraged to segment the entrants for marketing activities.

Read More

To Insource Or Outsource Your Social Media Technology? EyeForTravel Article

To insource or outsource your Social Media strategy? That is the question.

‘In the past, cutting costs would be a primary reason to implement a new technology or outsource a business process to a technology supplier. Very often, however, costs would spiral once the supplier came onboard. It was for this reason that FlightCentre decided to build its own content management system, rather than using a firm like WildFire to do it for them, Gregg Tilston, global social media leader at FlightCentre, told EyeforTravel…’

Read More