To insource or outsource your Social Media strategy? That is the question.
‘In the past, cutting costs would be a primary reason to implement a new technology or outsource a business process to a technology supplier. Very often, however, costs would spiral once the supplier came onboard. It was for this reason that FlightCentre decided to build its own content management system, rather than using a firm like WildFire to do it for them, Gregg Tilston, global social media leader at FlightCentre, told EyeforTravel…’
In this article we discuss the question ‘to outsource or to insource?’ and the tough choice of which technology vendor to partner with. The entire article can be found on EyeForTravel.