Posts Taged twitter

GIF Me A Reason To Participate In Twitter Chats

Here’s the back story – my good bud along with one of my favourite technology companies were teaming up for a Twitter chat. Great content and a highly engaged audience; win/win, right?

(Full disclosure) it’s been a bit since I hopped on a Twitter chat. I find that a bit funny considering the amount of Twitter chats my former team and I had organized, hosted, participated as guests, or engaged in over the last 7 years.

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2010 Report – Flight Centre Top Australian Brand For Twitter Responses

Agency mag Ad News & BCM Partnership 2010 report Flight Centre top Australian brand responding on Twitter.

I thought this article had disappeared behind a pay as you play site; I’m glad to say this isn’t the case.

Let’s go back a few years to 2010 and we were a year (almost to the day) after launching the Social Media strategy at Flight Centre. AdNews picks up on a study done by agency BCM in Australia that analyzed tweets directed at top Australian brands over two weeks. Among the many findings, BCM found that Flight Centre topped the unweighted response score with an 80% response rate. Pretty proud moment I have to say.

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