Posts Taged social-content-management

SMART – Social Content Management System

SMART is an in-house built Software as a Service (SaaS) based Social Content Management System facilitating the collaborative design, build, and launch of responsive social applications. Built with a WYSIWYG editor which enables all stakeholders, with varying levels of technical and development ability, to quickly build out social apps; think of a SaaS version of Dreamweaver. SMART also includes a showcase gallery of all projects and functionalities previously built by the Global Social Media team.

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Curise Line Industry Australia Promotion Of The Year

The campaign was ‘What Kind Of Cruiser Are You’ and the challenge was to collect as much market segmentation data from┬áthe community as possible.

The Global Social Media development team built this social application from the Global Content System (GCS) for Cruiseabout Australia. Users self identified their cruising preferences. Based on 6 questions there were over 700 possible outcomes which had to be matched up to dynamically create result pages. The data was leveraged to segment the entrants for marketing activities.

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