Posts Taged kpis

Dx3 Q&A – Case For Social Media

Q&A with Dx3 Canada before my keynote – Case for Social Media; KPIs, ROI, Social CMS, recruiting and risk mitigation

I was honoured when Dx3 asked me to keynote kick off the Social Media stream. I mean, it’s Dx3! We did a quick Q&A session in advance of ‘The Case For Social’ session. Here’s a quick excerpt.

Read More

Don’t Say You Can’t KPI Social Media From The Weekly Eye

Don’t say you can’t KPI your Social Media strategy – eyefortravel’s Weekly Eye.

‘Among (Gregg’s) top tips are to:

1.      Optimise to maximise on the Facebook EdgeRank Algorithm

2.      Don’t say you can’t KPI (key performance indicator) social

3.      Report on that – so that your showing the marketing people with budgets

4.      Put spend against Facebook’

Read More

Social Media KPIs For Travel Marketers – EyeForTravel Interview

Set achievable and realistic KPIs for a Social Media strategy.

‘“KPIs need to be set first and then determine what activities/spend will achieve the KPIs,” says Gregg Tilston, Global Social Media Leader, Flight Centre’

Read More