Posts Taged eyefortravel

Social Media and Mobile Strategies – Tweets, Takeaways, Data Points

My favourite Social Media and Mobile Strategies for Travel 2014 tweets, takeaways, & data points via Storify.

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Social Media And Mobile Report From EyeForTravel

Does social search have legs? We discuss in eyefortravel’s where Social Media andmobile are heading.

“We are consolidating our pages and places on the assumption that social search has a future…” Gregg Tilston, Global Social Media Leader, Flight Centre.

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EyeforTravel’s Travel Distribution Summit Asia 2013

Here’s the wrap up video from EyeForTravel’s Travel Distribution Summit Asia I spoke at in Singapore, May 2013. I presented on how to manage and build out a Social Media strategy inside a large organization.

This conference was fantastic as I had many conversations and sat in on many sessions that dealt with the challenges unique to the Asia market. The keynotes were fantastic; Shashank Nigam from Simpliflying was his usual entertaining and enlightening self and the panel which included Twitter, Facebook, Google, and LinkedIn was full of great insights.

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Speaker – Social Media Strategy at Flight Centre Travel Group

Talking Social Media at eyefortravel’s Travel Distribution Summit Europe; engagement, recruiting, measurement.

Excerpts from my Eye for Travel’s Travel Distribution Summit Europe 2012 presentation in London. The topic of how Flight Centre Travel Group manages its Social Media strategy in-house. Topics discussed include; engagement, recruiting a Social Media team, working with other business units, Social Media channels, Hootsuite, measurement, and key performance indicators.

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To Insource Or Outsource Your Social Media Technology? EyeForTravel Article

To insource or outsource your Social Media strategy? That is the question.

‘In the past, cutting costs would be a primary reason to implement a new technology or outsource a business process to a technology supplier. Very often, however, costs would spiral once the supplier came onboard. It was for this reason that FlightCentre decided to build its own content management system, rather than using a firm like WildFire to do it for them, Gregg Tilston, global social media leader at FlightCentre, told EyeforTravel…’

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Don’t Say You Can’t KPI Social Media From The Weekly Eye

Don’t say you can’t KPI your Social Media strategy – eyefortravel’s Weekly Eye.

‘Among (Gregg’s) top tips are to:

1.      Optimise to maximise on the Facebook EdgeRank Algorithm

2.      Don’t say you can’t KPI (key performance indicator) social

3.      Report on that – so that your showing the marketing people with budgets

4.      Put spend against Facebook’

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Optimize, Optimize, Convert Social Analytics – Online Marketing Strategies For Travel Interview

Optimize, optimize, optimize, convert on Social Media – banish social analytics fears.

We did this interview in advance of the Online Marketing Strategies for Travel 2013 conference which was held in Miami, Florida. At this conference I presented “Banishing Your Fears Of Social Analytics’. I was so pleased to have the wonderful Susan Black moderate the session. I always value the time I get when speaking with Susan – she’s one smart person!

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EyeForTravel Travel Distribution Summit Europe Wrap Up Video

eyefortravel’s Travel Distribution Summit Europe 2012 wrap up video.

Here’s a great video from the gang at EyeForTravel from the Travel Distribution Summit Europe I spoke at in London, June 2012. As always a fantastic conference with a bunch of great content and conversations.

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Social Media KPIs For Travel Marketers – EyeForTravel Interview

Set achievable and realistic KPIs for a Social Media strategy.

‘“KPIs need to be set first and then determine what activities/spend will achieve the KPIs,” says Gregg Tilston, Global Social Media Leader, Flight Centre’

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EyeforTravel’s Social Media & Mobile In Travel 2012

SFO Hockey Panel

NHL  jerseys, Andrew Gillespie from Four Seasons, Robert Palmer from Westjet, Jerry Fletcher from Delta, and Social Media equals win/win.

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