Posts Taged engagement

GIF Me A Reason To Participate In Twitter Chats

Here’s the back story – my good bud along with one of my favourite technology companies were teaming up for a Twitter chat. Great content and a highly engaged audience; win/win, right?

(Full disclosure) it’s been a bit since I hopped on a Twitter chat. I find that a bit funny considering the amount of Twitter chats my former team and I had organized, hosted, participated as guests, or engaged in over the last 7 years.

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Hootsuite Connect in San Francisco – Video

I sat down with Hootsuite at CvHSF to discuss Flight Centre, Social Media, and Customer Service.

I had the pleasure of joining Hootsuite at their inaugural Connect event in San Francisco  a few months back and we sat down to talk Flight Centre Travel Group’s Social Media and social customer service strategy.

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CM1 2014 – Storify Summary and Presentations

So many community learnings – Sheldon Levine’s Storify & CM1 TO 2014 presentations on CM1.

If you’re looking for a fantastic summary of all the tweets and community management content from CM1 check out Sheldon Levine’s storify.

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Douglas Marketing Group DX3 2014 Takeaways

Douglas Marketing Group’s takeaways from DX3 2014 - honoured to make the cut.

Sebastian Agosta of Douglas Marketing Group put together his key takeaways from DX3 2014 and I am honoured to make the list. Love that he highlighted the slide I borrowed from the Hootsuite gang highlighting the value and benefits Social Media delivers to each business unit inside and organization.

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Dx3 Q&A – Case For Social Media

Q&A with Dx3 Canada before my keynote – Case for Social Media; KPIs, ROI, Social CMS, recruiting and risk mitigation

I was honoured when Dx3 asked me to keynote kick off the Social Media stream. I mean, it’s Dx3! We did a quick Q&A session in advance of ‘The Case For Social’ session. Here’s a quick excerpt.

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Travel Market Report Interview – Wild West Of Social Media

The wild, wild west of Social Media – Andrew Hickey and I are interviewed in this Travel Market Report.

Here’s a great interview I did with Andrew Sheivachman of Travel Market Report. Little did I know that Andrew also interviewed the always insightful Andrew Hickey of G Adventures. In this article Andrew, Andrew (confusing, I know), and I discuss the topic of managing Social Media for large travel organizations and how travel agents can leverage Social Media to build their book of business.

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Speaker – Social Media Strategy at Flight Centre Travel Group

Talking Social Media at eyefortravel’s Travel Distribution Summit Europe; engagement, recruiting, measurement.

Excerpts from my Eye for Travel’s Travel Distribution Summit Europe 2012 presentation in London. The topic of how Flight Centre Travel Group manages its Social Media strategy in-house. Topics discussed include; engagement, recruiting a Social Media team, working with other business units, Social Media channels, Hootsuite, measurement, and key performance indicators.

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Karim Kanji of XConnectTV And I Discuss Social Media

Karim Kanji and I talk Social Media strategy, metrics, security, influence.

I sit down with Karim Kanji of XConnectTV and thirdocean to talk Social Media. Topics we covered include;

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Social Media Engagement Presentation from ATME Travel Marketing Conference

My presentation deck on Social Media at ATME in Chicago.

I was asked to speak about Social Media Engagement at the ATME Travel Marketing Conference in Chicago. ATME (Association of Travel Marketing Executives) is a fantastic group of Travel Marketing Executives who share insights, successes, and war stories. If you have the opportunity to attend one of ATME’s conferences I highly recommend it.

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My Social Media Marketing Manifesto – 11 Points To Live By

• loving your customer is a way of life,

• be where your customers are online and offline,

• never be passive with marketing activities,

• do 1000 little things that make people scratch their heads and talk about you,

• earn the right to pitch by first engaging, informing and entertaining,

• kill your detractors with love and never try to end the conversation,

• amplify the voice of your customer,

• crowdsource for evangelists, ideas, content and customer service,

• viral is not a strategy,

• don’t monetize Social Media but instead use Social Media to monetize your offering,

• and when it comes Social Media versus Word of Mouth, Social Media is one way to deliver superb Word of Mouth.