For #throwbackThursday I’m thinking of throwing it way back. How far back? So far back I had to go to the Way Back Machine.
I was doing some research for an upcoming speaking engagement and was looking for an original post about the way we handled a specific crisis. It was based on the time we dealt with a petition calling for Flight Centre to be held responsible for the woes of Thailand elephants. We faced it head on, opened the kimono, engaged everyone, made some changes, and mitigated the potential damage.