Live uStream extends Flight Centre Canada’s Travel Expo to those who couldn’t attend.
The goal was to extend the excitement of the Flight Centre Travel Expos to those who were out of town and/or couldn’t make it. We leveraged uStream to stream live to the Fight Centre Canada Travel Blog. We interviewed special guests while leveraging Twitter to facilitate travel conversations and run contests and promotions. One of the contests was a ‘first person to come down to the Travel Expos and give the magic phrase wins great travel prizes’. The special guests included people from our Social Media community like Karim Kanji, travel partners like Interpid Travel and Las Vegas Tourism, our Travel Expo host Josie Dye, and travel experts like Doug Dyment from OneBag.com.