Leveraging word of mouth via Twestival and Podcamp TO sponsorship to launch Best Travel Job Ever.
We recognized that to best leverage word of mouth and Social Media reach it was beneficial (and made us feel pretty darn good) for Best Travel Job Ever to support charity events and barcamp conferences such as Twestival Canada and PodCamp Toronto. This facilitated a face to face way to quickly spread the word about Best Trave Job Ever to the Social Media community.
This was a key part to ensuring the marketing success of Best Travel Job Ever.
The original post announcing our partnership and sponsorship of Twestival can be found on the Flight Centre Canada Travel Blog.