Don’t say you can’t KPI your Social Media strategy – eyefortravel’s Weekly Eye.
‘Among (Gregg’s) top tips are to:
1. Optimise to maximise on the Facebook EdgeRank Algorithm
2. Don’t say you can’t KPI (key performance indicator) social
3. Report on that – so that your showing the marketing people with budgets
4. Put spend against Facebook’
This snippet is from EyeForTravel’s The Weekly Eye and was published in advance of me speaking at EyeforTravel.com’s Online Marketing Strategies for Travel 2013: The America’s & Caribbean (June 4-5). The entire article can be read on The Weekly Eye.