Thoughts

GIF Me A Reason To Participate In Twitter Chats

Here’s the back story – my good bud along with one of my favourite technology companies were teaming up for a Twitter chat. Great content and a highly engaged audience; win/win, right?

(Full disclosure) it’s been a bit since I hopped on a Twitter chat. I find that a bit funny considering the amount of Twitter chats my former team and I had organized, hosted, participated as guests, or engaged in over the last 7 years.

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The Power Of One Tweet

The Power Of One Tweet

One tweet.

One tweet that turned into many retweets, that turned into tweets among politicians, 

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A 2015 Look Back And Look Forward To 2016

2015.

2015.

2015 was… well… errrr… ummm… one heck of an interesting year; full of challenges and yet, for all the challenges, I sure learned a lot. A lot about myself. A lot about pushing boulders uphill. A lot about pitching ideas to millionaires. Perhaps this is strictly selfish and cathartic but I thought I’d take a look back, and then a look forward.

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Digital Marketing For (With) Brands – Travel Massive

I was invited to speak at Travel Massive in Toronto on the topic of digital marketing for brands. The key topics to cover were;

– Case studies and social media/marketing strategies
– What are “influencers”?
– How can brands measure ROI in the digital world
– What should brands look for in content creators
– How can you use digital content creators to amplify your brand message
– Should brands pay for content

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2010 Throwback – Flight Centre Fends Off Social Media Attacks

For #throwbackThursday I’m thinking of throwing it way back. How far back? So far back I had to go to the Way Back Machine.

I was doing some research for an upcoming speaking engagement and was looking for an original post about the way we handled a specific crisis. It was based on the time we dealt with a petition calling for Flight Centre to be held responsible for the woes of Thailand elephants. We faced it head on, opened the kimono, engaged everyone, made some changes, and mitigated the potential damage.

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To Emoji Or Not To Emoji, That Is The Question

Thanks to my friend Jaime Stein, I think I realized that today I may have met my match when it comes to understanding and marketing to Millennials. I feel like it’s the ultimate smack down. You see, General Motors published a press release entirely in emoji for the 2016 Chevy Cruze. Yes. Emoji. All emoji; I don’t even know the emoji (emojis, emojum, emojiii?) for ‘all emoji’, because if I did, I’d paste it in right here.

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Pitching On Social Is Not Social Selling. Period.

Yes, I tweeted that after the Nth time a vendor connected with me on LinkedIn and immediately sent me a pitch mail. Don’t I deserve a snuggle? Am I not worth some flowers, a flower? My point is connecting on Social and immediately pitching is not Social Selling. No matter how you spin it, it’s not Social Selling.

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Gen X Parenting in the Digital Age Discussion

I joined an ARCompany discussion on being a GenX parent in the digital age.

A few weeks back I had the pleasure of participating in an ARCompany Google Hangout to discuss the challenges of digital parenting as a Gen Xer. Hessie Jones and Laurie Dillon-Schalk moderated the discussion with Susie Erjavec Parker, Joel Marans, Elijah May, Anne Marie van den Hurk, and me. Topics covered included;

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Marketing Magazine – Career Success Discussion

Honoured to join Marketing Magazine for a Career Boosters discussion.

Marketing Magazine asked me to share my career path and what has enabled me to have the Digital Marketing and Social Media role I have today with Flight Centre Travel Group. Funny thing, after reading the article my Dad said ‘well, this shows it’s not always about a formal education’. He was a Principal with the Toronto District School Board – you’ll understand after you read the full article.

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Whitepaper From CM1 2014 Toronto

CM1TO Community Management Conference whitepaper.

CM1 and @Dx3 put together a very detailed whitepaper from the CM1 Toronto 2014. Fantastic learnings around community and community management. They’ve broken it down by speaker.

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