Don’t Say You Can’t KPI Social Media From The Weekly Eye

Don’t say you can’t KPI your Social Media strategy – eyefortravel’s Weekly Eye.

‘Among (Gregg’s) top tips are to:

1.      Optimise to maximise on the Facebook EdgeRank Algorithm

2.      Don’t say you can’t KPI (key performance indicator) social

3.      Report on that – so that your showing the marketing people with budgets

4.      Put spend against Facebook’

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Optimize, Optimize, Convert Social Analytics – Online Marketing Strategies For Travel Interview

Optimize, optimize, optimize, convert on Social Media – banish social analytics fears.

We did this interview in advance of the Online Marketing Strategies for Travel 2013 conference which was held in Miami, Florida. At this conference I presented “Banishing Your Fears Of Social Analytics’. I was so pleased to have the wonderful Susan Black moderate the session. I always value the time I get when speaking with Susan – she’s one smart person!

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Karim Kanji of XConnectTV And I Discuss Social Media

Karim Kanji and I talk Social Media strategy, metrics, security, influence.

I sit down with Karim Kanji of XConnectTV and thirdocean to talk Social Media. Topics we covered include;

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1to1 Media’s 6 Tips For Social Customer Service

Honoured to be included in this article.

Great article by 1to1 Media from the Social Media for Customer Service Summit. They focus on six tips to deliver social customer service;

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EyeForTravel Travel Distribution Summit Europe Wrap Up Video

eyefortravel’s Travel Distribution Summit Europe 2012 wrap up video.

Here’s a great video from the gang at EyeForTravel from the Travel Distribution Summit Europe I spoke at in London, June 2012. As always a fantastic conference with a bunch of great content and conversations.

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Social Media KPIs For Travel Marketers – EyeForTravel Interview

Set achievable and realistic KPIs for a Social Media strategy.

‘“KPIs need to be set first and then determine what activities/spend will achieve the KPIs,” says Gregg Tilston, Global Social Media Leader, Flight Centre’

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Social Media Engagement Presentation from ATME Travel Marketing Conference

My presentation deck on Social Media at ATME in Chicago.

I was asked to speak about Social Media Engagement at the ATME Travel Marketing Conference in Chicago. ATME (Association of Travel Marketing Executives) is a fantastic group of Travel Marketing Executives who share insights, successes, and war stories. If you have the opportunity to attend one of ATME’s conferences I highly recommend it.

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EyeforTravel’s Social Media & Mobile In Travel 2012

SFO Hockey Panel

NHL  jerseys, Andrew Gillespie from Four Seasons, Robert Palmer from Westjet, Jerry Fletcher from Delta, and Social Media equals win/win.

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Article In Travel Press – CITC 16th Annual Students-in-Travel Conference

Great speaking with ACTA Canada students leveraging Social Media to WOW their new employer.

I was honoured to be invited to speak at the CITC 16th Annual Students-in-Travel Conference on the topic of ‘How to leverage the Social Media and Technology Skills you already have, in order to WOW your new employer’.

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EyeForTravel Travel Distribution Summit North America 2011

Travel Distribution Summit Las Vegas 2011 wrap up video from eyefortravel.

Here’s the wrap up video from EyeForTravel’s Travel Distribution Summit North America 2011. This was the second time I had the pleasure of speaking at this amazing conference. I presented a few Flight Centre Social Media crisis management case studies including; the Brisbane floods, Eyjafjallajökull the Iceland volcano, and Thailand elephants and social community protests.

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