Speaking

Speaking at the Travel Distribution Summit Asia

Love Singapore + Love speaking at conferences = Love speaking at conferences in Singapore.

Here are some highlights from a speaking engagement in Singapore at eyefortravel’s TDS Asia. The topic was ‘Carve Out Your Internal Social Media Strategy and Stay Ahead of Your Competition. In this brief video of excerpts I speak about crisis policies and preparation, codes of conduct for staff and community, setting KPIs, and the value of leveraging social data.

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Digital Marketing For (With) Brands – Travel Massive

I was invited to speak at Travel Massive in Toronto on the topic of digital marketing for brands. The key topics to cover were;

– Case studies and social media/marketing strategies
– What are “influencers”?
– How can brands measure ROI in the digital world
– What should brands look for in content creators
– How can you use digital content creators to amplify your brand message
– Should brands pay for content

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2010 Throwback – Flight Centre Fends Off Social Media Attacks

For #throwbackThursday I’m thinking of throwing it way back. How far back? So far back I had to go to the Way Back Machine.

I was doing some research for an upcoming speaking engagement and was looking for an original post about the way we handled a specific crisis. It was based on the time we dealt with a petition calling for Flight Centre to be held responsible for the woes of Thailand elephants. We faced it head on, opened the kimono, engaged everyone, made some changes, and mitigated the potential damage.

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Look Ma, I’m A Guest on Monkey Toast Improv – Gut Busting Laughs

Monkey Toast improv – Ron Tite invited Courage Crusade and me to join as his guests.

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Gen X Parenting in the Digital Age Discussion

I joined an ARCompany discussion on being a GenX parent in the digital age.

A few weeks back I had the pleasure of participating in an ARCompany Google Hangout to discuss the challenges of digital parenting as a Gen Xer. Hessie Jones and Laurie Dillon-Schalk moderated the discussion with Susie Erjavec Parker, Joel Marans, Elijah May, Anne Marie van den Hurk, and me. Topics covered included;

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1to1 Media Customer Champion Award

1to1 Media 2014 Customer Champions – honoured to be included.

So incredibly honoured to be selected as one of 1to1 Media’s 2014 Customer Champions. When you look at the amazing people and global companies represented in this category it humbles me and makes me so proud what our team at Flight Centre Travel Group are achieving.

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Whitepaper From CM1 2014 Toronto

CM1TO Community Management Conference whitepaper.

CM1 and @Dx3 put together a very detailed whitepaper from the CM1 Toronto 2014. Fantastic learnings around community and community management. They’ve broken it down by speaker.

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CM1 2014 – Storify Summary and Presentations

So many community learnings – Sheldon Levine’s Storify & CM1 TO 2014 presentations on CM1.

If you’re looking for a fantastic summary of all the tweets and community management content from CM1 check out Sheldon Levine’s storify.

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Collection Of CM1 Toronto 2014 Recaps

CM1 TO recaps via Boost Agents, FITC, Lauren Marinigh, Jason Cassidy.

I’ve linked out to a few great recaps from CM1 2014 in Toronto;

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The Evolution of Customer Service with Hootsuite

I join Hootsuite and Forrester to discuss the evolution of Social Media & Customer Service.

Honoured to join Kate Leggett of Forrester Research and Jeanette Gibson of Hootsuite to discuss The Evolution of Customer Service. We discuss trends and the role of social customer service and leveraging Hootsuite across various departments within Flight Centre Travel Group.

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