Needs: Increase community engagement across multiple social channels. Moderation of user generated social content. Publish aggregate content on web sites and micro sites.
Solution: A social hashtag and media aggregation platform for campaigns run on Facebook, Twitter, Instagram, and YouTube.
Outcome: Over half a million total entries, increased traffic and engagement on brand web sites, and significant cost savings by eliminating the outsourcing of technology and strategy.
Social hashtag aggregation and publishing platform developed in-house to support the global Marketing teams and local campaigns. The platforms monitors social channels such as Facebook, Twitter, Instagram, and YouTube for all mentions of the campaign hashtag(s) and aggregates the content/media for moderation. The approved content can be published via Twitter Bootstrap grids, JSON feeds, or the API.