In The News

2010 Throwback – Flight Centre Fends Off Social Media Attacks

For #throwbackThursday I’m thinking of throwing it way back. How far back? So far back I had to go to the Way Back Machine.

I was doing some research for an upcoming speaking engagement and was looking for an original post about the way we handled a specific crisis. It was based on the time we dealt with a petition calling for Flight Centre to be held responsible for the woes of Thailand elephants. We faced it head on, opened the kimono, engaged everyone, made some changes, and mitigated the potential damage.

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1to1 Media Customer Champion Award

1to1 Media 2014 Customer Champions – honoured to be included.

So incredibly honoured to be selected as one of 1to1 Media’s 2014 Customer Champions. When you look at the amazing people and global companies represented in this category it humbles me and makes me so proud what our team at Flight Centre Travel Group are achieving.

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Marketing Magazine – Career Success Discussion

Honoured to join Marketing Magazine for a Career Boosters discussion.

Marketing Magazine asked me to share my career path and what has enabled me to have the Digital Marketing and Social Media role I have today with Flight Centre Travel Group. Funny thing, after reading the article my Dad said ‘well, this shows it’s not always about a formal education’. He was a Principal with the Toronto District School Board – you’ll understand after you read the full article.

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Boost Agents Top 20 Digital Marketing Experts From DX3

Honoured to be among Boost Agents Top20 DX3 2014 speakers to follow on Twitter.

Boost Agents put together their list of the 20 Digital Marketing Experts who spoke at DX3 2014. With the likes of Ron Tite, David Jones, and everyone else on this list, it’s an honour to be included with such great Marketers.

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Techvibes List Of Reasons To Attend Dx3 Digital Conference

Look Ma, Techvibes listed me as a Dx3 Canada highlight.

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Travel Market Report Interview – Wild West Of Social Media

The wild, wild west of Social Media – Andrew Hickey and I are interviewed in this Travel Market Report.

Here’s a great interview I did with Andrew Sheivachman of Travel Market Report. Little did I know that Andrew also interviewed the always insightful Andrew Hickey of G Adventures. In this article Andrew, Andrew (confusing, I know), and I discuss the topic of managing Social Media for large travel organizations and how travel agents can leverage Social Media to build their book of business.

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Social Media And Mobile Report From EyeForTravel

Does social search have legs? We discuss in eyefortravel’s where Social Media andmobile are heading.

“We are consolidating our pages and places on the assumption that social search has a future…” Gregg Tilston, Global Social Media Leader, Flight Centre.

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To Insource Or Outsource Your Social Media Technology? EyeForTravel Article

To insource or outsource your Social Media strategy? That is the question.

‘In the past, cutting costs would be a primary reason to implement a new technology or outsource a business process to a technology supplier. Very often, however, costs would spiral once the supplier came onboard. It was for this reason that FlightCentre decided to build its own content management system, rather than using a firm like WildFire to do it for them, Gregg Tilston, global social media leader at FlightCentre, told EyeforTravel…’

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Don’t Say You Can’t KPI Social Media From The Weekly Eye

Don’t say you can’t KPI your Social Media strategy – eyefortravel’s Weekly Eye.

‘Among (Gregg’s) top tips are to:

1.      Optimise to maximise on the Facebook EdgeRank Algorithm

2.      Don’t say you can’t KPI (key performance indicator) social

3.      Report on that – so that your showing the marketing people with budgets

4.      Put spend against Facebook’

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Optimize, Optimize, Convert Social Analytics – Online Marketing Strategies For Travel Interview

Optimize, optimize, optimize, convert on Social Media – banish social analytics fears.

We did this interview in advance of the Online Marketing Strategies for Travel 2013 conference which was held in Miami, Florida. At this conference I presented “Banishing Your Fears Of Social Analytics’. I was so pleased to have the wonderful Susan Black moderate the session. I always value the time I get when speaking with Susan – she’s one smart person!

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